Henry VDV 2018

Henry van der Velden - Director

Henry manages the largest covered cherry orchard in the South Island of New Zealand and has extensive experience in growing and exporting fruit. He started New Zealand Cherry Corp. with business partner Bob Robertson in 2005. Henry provides overall leadership to the business and his three sons work in the company alongside him.

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Paul Croft - Director

Paul is the Chief Executive Officer of Infinity Investment Group who owns 50% of New Zealand Cherry Corp. Paul has been involved in many aspects of the cherry business for the last 9 years including accounting, finance and international sales and marketing. He is also the Chair of the Board of Directors for New Zealand Cherry Corp.

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Neil McDonald - Non-executive Director

Neil is a consultant with chartered accountancy firm Yardley/Lo and Associates in Dunedin. Neil has wide commercial skills from over 40 years in the workforce. Neil grew up in Central Otago and worked on orchards during his teenage years – picking and packing cherries and other fruit.


Reece van der Velden - General Manager

Reece has a Bachelor degree in Information Systems and Management. He has a comprehensive understanding of overall operations including more than 10 years e-commerce, national and international sales. Reece maintains a close relationship with customers which is considered critical to the role of international sales.

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Bronwyn Thomson - Sales & Marketing

Bronwyn joined the New Zealand Cherry Corp. team in November 2021. She absolutely loves working with people and has over 15 years experience in Customer Service and management. She’s worked in some exciting industries and workplaces including one of New Zealand’s largest exporters being Fonterra HQ in Auckland. After deciding to move back down to the mainland she’s settled with her partner in the sunny location of Cromwell. Often referred to as a pocket rocket and always on the go she’s right at home in this fast-moving role.

Bevan Meiklejohn - Orchard Manager

Bevan joined the team at New Zealand Cherry Corp in September 2021. His background has been based primarily in customer service and sales following on from obtaining a double major in Psychology and Geography at The University of Waikato. He was introduced to the world of horticulture after taking up a role in a large Kiwifruit post-harvest company in Katikati relatively recently and that's what got him hooked on this exciting industry. The allure of the Central Otago lifestyle brought him and his family back to the area and he’s thoroughly enjoying working in the fast paced and ever-expanding cherry industry. When he’s not in the orchard, he’s spending time with his wife, three kids and two Border Collies or will be out exploring the local terrain by mountain bike.

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Barrie Small - Company Accountant

Barrie joined the New Zealand Cherry Corp. team in October 2020.  He has over 20 years’ experience working in company and management accounting roles in forestry, agriculture and real estate companies. Barrie enjoys working within the business to help stakeholders understand the numbers.

Barrie owns a small beef finishing farm, which keeps him busy when at home, and he loves watching sport, particularly when the Highlanders win on the rugby field!

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Steph Keogh - HR and Compliance Coordinator

Steph joined the New Zealand Cherry Corp. team in November 2018.

She has a Bachelor's degree with a double major in Human Resources and Business Transformation and Change. She has a large background in relationship building with employees and stakeholders. She is really excited to be a part of a fast growing industry.